PNC Bank
Working for financial clients isn’t always a snooze. PNC bank wanted to push the line, be relevant, and interesting, while still coming across as a responsible and trusted institution. I worked on many projects for the bank while at Deustch, including the two below: a commercial for the PNC Cashbuilder Credit Card, and design and branding of The Wallet Sessions, a concert series to attract younger customers.
PNC CashBuilder Credit Card
A credit card for people who like things bigger, and an spot art directed frame-by-frame.
PNC Wallet Sessions